Increase awareness of company or product name.

Identification with a particular lifestyle.

Differentiate product from competitors.

Enhance commitment to community or ethnic group.

Entertain key clients; business to business marketing.

Merchandising opportunities.

Shape or reinforce the public's perception of a product's attributes.

Positively impact the bottom line.

Competition:

ONLY The other paid media in SPORTS marketplace.

ONLY The other sponsor reaching similar target market.

ONLY The sponsors of other WABA franchises which is a benefit.

Tangibles:

Tickets, passes, hospitality package.

Media Buys.

Guaranteed media time (barter), media sponsors.

Advertising time (broadcast).

In-house ads, newsletter.

Facility rental, labor costs, hard cost to staging event.

Rent, security, labor, set-up, take down.

Mailing list.

On-site impressions (signs, sales, kiosks, displays, inflatable sign).

Publications.

Product sampling.

Research information.

Talent fees.

Intangibles:

Recognition of logo/trademark.

Prestige of property.

Desirability of audience.

Media coverage.

Value of guaranteed, non-paid media impressions.

Networking opportunities with co-sponsor.

Considerations:

Category exclusivity.

Desirability of sponsors.

Value added benefits from sponsors.

Established vs. new property.

Sponsor commission.

Assign value to in-kind sponsors.

Understand sponsor's promotional spending power.

Example Sponsorship Rights may include:

"Official Sponsor" designation.

Right to use marks and logo in advertising, promotion and packaging.

Category exclusivity.

ID in media buys.

Complimentary full page ad in newsletter, mailing  or program.

ID in all ancillary materials.

On-Site impressions.

Product sampling/coupons.

Kiosk or display space.

Invitations to key personnel

Access to mailing list.

Access to research information.

Discounts on employee tickets and merchandise.